Soci e partner

Provincia di Ravenna

Comune di Ravenna

Fondazione del Monte

Cassa di Risparmio di Ravenna

Camera di Commercio di Ravenna

Istituto per i Beni Culturali Emilia-Romagna

Memoria e Ricerca

Fashion and globalization: the new international scenes

di Simona Segre Reinach
in Memoria e Ricerca n.s. 50 (2015), p. 51

The globalization of fashion is a heterogeneous process characterized by different forms of national subjectivity within an unstable hierarchy. Fashion feeds off local sartorial grammars, transforming into fashion what was once categorized as “costume” and introducing it into international circuits of fashion production and reproduction through the mechanism of fashion capitals and fashion weeks. The fashion system provides both a place of intercultural encounter and a language that is perpetually self-translating. Fashion circulates along channels of global brand communication, catwalks, and shows, and along faster-paced city streets, through fluctuations and fusions of taste. The journey is not always harmonious or evenly experienced. Indeed fashion can be a site of conflict. Keywords: globalization, intercultural encounter, Japanese revolution, street style, Orientalism, Asian fashion